Directed by the mandate. Informed by the world.
A dedicated Mission Lead connects your question with the people who know, and directs the work through to delivery.
The Operating Model
From requirement to intelligence.
A clear operating sequence keeps preparation, participation and assessment connected.
- 01
Prepare
Review participant fit, rehearse the dialogue and test for leading questions and missed lines of inquiry. Your team reviews the planned brief structure before launch.
- 02
Engage
Participants enter through a private link, at a time that suits them. Prepared Field Agents develop the dialogue from what is said, within the agreed scope.
- 03
Review
Assess each contribution against the mandate. Seek another perspective or re-engage an earlier participant when new findings change the question.
- 04
Deliver
Your Mission Lead reviews the assessment and walks your team through its implications. Where agreed, findings are shared as the mission develops.
Adaptive Waves
Let the findings change the next wave.
A useful inquiry becomes more informed as it proceeds. New knowledge can expose a dependency, change the priority or show that further collection would add little.
Another Participant
Examine a different perspective.
A finding exposes a gap in coverage. The next engagement seeks the experience needed to address it.
Re-engagement
Return with a better question.
New knowledge can make an earlier account worth revisiting. Return to the same participant for clarification or to follow a change, within the agreed scope and permission.
Completed Brief
Bring the findings to the decision.
Further collection needs a purpose. Conclude when the agreed question is addressed, with remaining uncertainty made clear.
Operational Reach
Knowledge does not keep office hours.
Sources can participate at their chosen hour without matching a live operator’s calendar. Mission priorities and the selected language are prepared before the engagement begins.
Potential participants through sourcing partners.
Reach the people who know.
Through sourcing partners, missions can draw on a network of more than 100 million potential participants. Selection follows the knowledge required and each person’s fit. Your own customers, experts and partners can also take part.
24/7 Participation beyond the working day.
Participation begins after consent and connection, subject to available capacity. No live operator needs to share the participant’s schedule.
Supported Languages
- English
- Mandarin
- Cantonese
- Japanese
- Korean
- Thai
- Malay
- Indonesian
- Spanish
- French
- Portuguese
- German
- Arabic
- and more
Language and availability are confirmed for each commission.
Participation
Agree the conditions before the conversation.
Source access, permitted background, language and information handling are established for each commission. People participate within an understood scope and can end the engagement. Further collection is reviewed against that scope.
The Delivery
Make the decision better informed.
Your Mission Lead reviews the assessment with your team. Findings retain their source basis, disagreements and the questions still open.
What the Brief Contains